Ugly when still alive but pretty and tasty when it's come into the plate

When you see this still alive looks ugly and disgusting...but totally defferent when it's come into the plate as shown in the picture. I cook the fresh octopus with beer, lemon juice and bit salt for 7-8 minutes then I hanging just to make it dry. I slice it and arrange on the plate with some garnishes then you can see it Octopus Sashimi